Substack 2026

 

Over the next eight weeks we’re creating case-studies of how to relaunch leveraging a prior body of work on Substack when you need to leverage decades of results and success online while doing so. 

The opportunities and obstacles involved, when also running a business, are complex and unique. Angela gets it, that's why I asked for her help in the first place (which evolved into this!)

We’ll be having the showcase in March 2026, so we’ll be getting started ASAP.

No doubt this timing may require getting a tad uncomfortable, not necessarily a bad thing, and what a great moment to get in:

 

Here’s some of the work we’ll be doing:

 

First: Calibration

We start with clarity & reorientation. Through a private 2:1 kickoff session, we’ll map your goals & needed outcomes, uncover what’s draining your energy, and define what “sustainable success” looks like for you, specifically.

In these first weeks, you’ll Realign your needs, value(s) and capacity.

• Calibrate your market and message with what actually works for you, your real needs, and theirs.
• Know who you are and what you’re building — not what you’re “supposed” to build. 
• See the way your prior experience and writing can work to your benefit in this process to facilitate ease.

 

Second: Embodied clarity

Once you’re clear & grounded, we’ll build a substack outline that works with your nervous system, your current commitments, and the pace you can sustain right now. This phase brings balance — while a strategy that feels human and doable emerges. We’ll look at your model, offers, pricing, brand foundation, and revenue rhythm to create structure without friction.

• Choose & develop the right agile offers to add cash flow and diversify.

• Design a business rhythm that supports recovery and creativity.

• Build a simple brand foundation that reflects your values and your pace.

 

Third: Shipping it

Finally, you’ll ‘finalize’ what you’ve created and share it with the world. You’ll test your new system with a low-stress Substack publication. We’ll design your strategic model & plan for how you can grow it with your ideal offers and without creating something rigid and confining. 

 

Finally: reLaunch

Then, we celebrate & promote with a live Relaunch Day on March 6, where you’ll publish, connect, and step into your next chapter with clarity and momentum… and new opportunities.

You’ll be:

• Creating & integrating writing and content that flows naturally from your passion & sense of purpose.
• Finalize your pilot offering(s) to get real market feedback without pressure or perfectionism.
•  Release your relaunched work into the world and harness the influx of energy as it connects for your own, and others, benefit.

We want to help you enter into this space as the authority that you are. Angela has historically been years ahead on trends, now the mainstream is validating this one too. 

I took note of the top comment on this post from Charlie Garcia who said “Gary, you've spent a decade yelling at people in 60-second clips to wake up and work harder. Now you're coming to the platform where people pay to read 3,000 words while drinking coffee in their bathrobe,” with a chuckle.

The interesting part: Substack is the one place the algorithm doesn't decide who sees you. No dance trends. No thumbnail optimization. No praying to the TikTok gods. Just you, a blank page, and the terrifying question of whether you have something to say when you can't cut to B-roll.

From what we know, we’re betting you do.

You know what it is to be an early adopter in the online expert space, to have written a book, and your body of work is a whole career in the making. 

Substack is about long form content for writers and favors those who are in service to their market and writing with significance, and Angela says that’s you. 

 

Here's how it will work...

 

Each week, we'll move through one of the reLaunch strategic flows.Then, we'll get together as a group to talk about it and map out specific applications and implementation.

For you early adopters we’re offering to help apply things personally with you.

We really want to create some great case studies from this, so we’ll be spending one-on-one time with you to make sure we maximize your potential for meaningful results. 

The more you implement… the more we’ll work with you.

This will take time to create, refine and ‘do the work’, so we need to be sure you have some time to dedicate to this over the next couple of months.

The total cost is $5,000…but for this group we are offering it at $2,500, for half price.

In exchange, we ask for your case study, assuming that feels right. We’d also request you give us feedback on your experience overall. 

We are starting this month for a launch in March. It’s an ideal time. The wave for Substack is definitely no longer off in the distance. The set is here, the break is about to happen. Time to paddle and catch it. 

Do you need anything more to join in?

If not, reply here and I’ll get you the enrollment/payment link. 

If you have any questions, schedule yourself into my calendar sometime in the next week.

We aren't doing sales calls for this so I’d request you come to the call with a clear picture of what you need to make a decision, I’m very glad to help in that case. As a heads up, we do not have plans to offer this again, but if we do, it’ll be with recorded content as opposed to direct and frequent access to Angela and I.

Hope to talk soon and thanks again for your interest, and taking the time to read all of this! 

 - Melissa